The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

Health-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which another travel destinations help exiting from the conditions. The post-pandemic context presents a situation in health-consciousness, together with could play role nearby resorts, services of opportunities socialize be seen as desired objectives. However, evidence on impact motivation desire intention post-restriction period scarce, presenting notable research gap. This gap addressed modelling basis goal-directed behaviour predicts consideration intentions. study concentrates travel, analysis data collected 793 respondents Lithuania. It was found are positively related each other have significant both intention.